Every loaf, every jar, every selection at SOCO Market is chosen the way you'd choose for yourself — with care, a little obsession, and zero compromise on quality.
Since
2024
SOCO Market was born from a simple frustration: why should choosing good food require a drive out of the city? We built this market so that the people of Austin — right here at the Barbara Jordan Terminal — have access to the same standard of quality they'd find at specialty shops across town.
Every product on our shelves has passed a test we set for ourselves. Does it taste like something worth buying twice? Was it made by someone who takes pride in their craft? Is it something we'd serve our own family? If the answer isn't a clear yes, it doesn't make it past the door.
We're not the biggest market in Austin. We don't need to be. We're the one that cares the most about what's on your table.
100%
Locally sourced
produce
500+
Curated
products
Daily
Fresh bakery
production
Sourdough, croissants, focaccia, and seasonal pastries — all baked on-site before dawn. Our starter has been feeding Austin for years, and every loaf carries its history.
Central Texas farms deliver to our doors every morning. When it's in season, it's on our shelves. When it isn't, we don't pretend it is.
Olive oils, vinegars, preserved goods, international staples — every item earns its shelf space. We stock what we actually use at home.
We host tastings, cooking demos, and local maker events. This isn't just a place to shop — it's a place to connect with the food and the people behind it.
The best grocery store isn't the one with the most choices. It's the one that's careful about which ones it offers.
— SOCO Market Philosophy
We turn down products every week. It's easier to say no than to fill shelves with mediocrity. Our selection is small because our standards are non-negotiable.
Our bakery opens at dawn. Our produce arrives before noon. We'd rather sell out than sell stale. That discipline is what separates us from the automatic restock model.
We pay fair prices to our suppliers so they can pay fair wages to theirs. We know the farmers by name. Good food shouldn't exploit the people who make it.
We're located at the Barbara Jordan Terminal in Southeast Austin. Stop by for a loaf, a cheese board, or just a conversation about what's good this week.
Location
Barbara Jordan Terminal
Austin, TX 78719
Hours
Mon – Fri: 7:00 AM – 8:00 PM
Sat – Sun: 8:00 AM – 6:00 PM
Phone
(512) 530-2943Questions about catering, events, or special orders? We'd love to hear from you.
Thank you! We'll get back to you soon.
Free parking available
At the Barbara Jordan Terminal lot
